Rhetorical Strategies and Ideologies in Saudi TEDx talks

This paper aims to perform a Critical Discourse Analysis (CDA) on ten TEDx talks in Saudi Arabia. The analysis reveal how linguistic choices shape or are shaped by ideological assumptions and power relations, particularly the use of rhetorical strategies such as questions, repetition, figurative speech, religious phrases pronouns. While previous studies have explored persuasion various languages, including Aravind Rajasekaran (2019), Di Carlo (2015) Petiy (2017), limited research has focused Arabic talks. used can enhance individuals' awareness persuasive techniques employed political discourse, media other communication contexts. facilitate informed decision-making enabling individuals critically evaluate messages they receive. study argues that Islamic ideologies well associated with 2030 vision, play significant role shaping